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Innovative Tools and Practical Advice to Create a Thriving Coaching Business

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How to Get Coaching Clients When You’re New

By: Mat Boggs

Updated: March 18, 2026

how to get clients

TL;DR — THE SHORT ANSWER

If you’ve ever wondered how to get your first coaching clients fast, even without a website, list, or experience, you’re not alone. Most new life coaches feel called to help others but get stuck trying to figure out where to start. The truth is, you don’t need fancy funnels or years of experience to begin serving. What you do need is clarity, confidence, and consistent action. The fastest path to your first client is focusing on connection, not perfection.

IN THIS GUIDE

  1. Why credibility comes from clarity,…

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Confidence, Clarity & Clients: 3 Keys to Coaching Success

By: Mat Boggs

Updated: March 10, 2026

Confident life coach standing coaching a group of women.

What separates those who dream about a thriving coaching career from those who actually build one?

Whether they would ever admit it or not, many believe that the answer is luck. Right place, right time, and poof, success.

Yet in all our years training and certifying life coaches, a different answer has emerged.

The coaches who reach the top of this profession are those who master three core ingredients: confidence, clarity, and clients. 

And believe it or not, each of these ingredients can be deliberately nurtured right now.

If you’ve…

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Story Marketing: The #1 Way Coaches Can Create Instant Connection and Credibility

By: Mat Boggs

Updated: July 29, 2025

story marketing for coaches

Learn How to Stop The Scroll and Attract The Right Customers (Without Oversharing)

Sure, you want to build authority in your field. You want potential customers to see that you know what you’re talking about. You want them to stop the scroll and think to themselves, “This is the coach I’m going with.” 

But let’s be honest: trying to sound “professional” can feel like wearing pants two sizes too small. It’s stiff. It’s uncomfortable. 

And deep down, you know it’s not you.

If you’re anything like the aspiring…

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5 Mindset Shifts to Attract Life Coaching Clients and Get Them to Say “Yes!”

By: Mat Boggs

Updated: July 23, 2025

attract life coaching clients and get them to say yes

The Cheatsheet To Get Unstuck If You Hate Selling, Or Feel Self-Conscious Putting Yourself Out There

“Why can’t I get a single client?”

Your calendar is empty as ever. You’re frustrated, running out of patience, and deep down, more than a little anxious.

You’re showing up online, posting to social media and commenting in facebook groups, but no one is reaching out to work with you. And you wonder why you’re not getting results.

You believe in what you offer, and you want to help, but when it…

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Brand Messaging That Converts: A Simple Framework for Coaches

By: Mat Boggs

Updated: July 15, 2025

brand messaging for coaches

The 3-Step Method to Clarify Your Voice, Stand Out Online, and Start Attracting Ideal Clients

You’ve probably felt it—that frustrating moment when you’ve poured your heart into a post, hit “publish,” and heard nothing but crickets. 

No likes, comments, or new leads.

It’s discouraging, especially when you know you have something valuable to offer. 

Maybe you’ve started wondering if coaching is too saturated. Or if people just don’t get what you do. Or worse, if they’re just not interested.

If that sounds familiar, I want…

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