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Innovative Tools and Practical Advice to Create a Thriving Coaching Business

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Branding for Coaches | Memorable, Meaningful Life Coach Branding

By: Mat Boggs

Updated: March 3, 2022

How to create a memorable meaningful life coaching brand

How to create a life coaching brand that attracts your ideal clients with ease.

When it comes to branding, life coaches often get stuck in common branding misconceptions:

  • Branding is complicated, costly, and time-consuming
  • Only businesses that are “big enough” or “successful enough” really need branding
  • You have to get your branding right the first time, and you can’t start your business until you do
  • Just making a logo and picking colors you like is enough branding for life coaches

These beliefs can prevent coaches…

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The Ultimate Guide to Time Management as a Coach (With a Full-time Job)

By: Mat Boggs

Updated: February 23, 2022

The ultimate guide to time management as a coach with a full time job

We know we all have the same 24 hours in a day. But when we look at highly successful people, it’s easy to think like they know something we don’t. While we’re here counting down the precious minutes we have, others seem to have all the free time in the world.

It can feel overwhelming (if not almost impossible) to make a difference, create impact, and help others as a coach with all the other responsibilities you have on your plate. 

In short, it can be hard to make time for what you’d love.…

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How to Craft a Lead Magnet That Attracts Coaching Clients

By: Mat Boggs

Updated: February 15, 2022

How to craft a lead magnet that attracts coaching clients

As endless amounts of online content compete for everyone’s attention, it pays to know how to get the right people in your mailing lists, communities, and ultimately – your coaching program.

When done right, lead magnets can not only make it easy, but virtually hands-free.

Lead Magnets are powerful marketing tools that act similarly to how they’re named: they magnetize leads by offering valuable content in exchange for contact information (like an email address).

When done right, a good lead magnet can help you attract high quality leads who are more likely to invest…

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Top 10 Qualities of a Great Coach

By: Mat Boggs

Updated: February 8, 2022

10 qualities of a great coach

Discover The “Soft Skills” That Set Great Coaches Apart From The Rest

⌛Estimated Read Time: 6min

What makes a good coach?

…And do YOU have what it takes to become one?

As they say, “success leaves clues” – and the qualities of a coach largely determine whether they can build a thriving practice or not.

So if you feel called to make an impact as a coach, but you’re wondering if it’s right for you, you’re in the right…

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How to Surprise and Delight Your Coaching Clients

By: John Boggs

Updated: February 4, 2022

How to suprise and delight your coaching clients

It’s the goal of every heart-centered life coach to be known as someone who genuinely cares about their clients.

Not only to make them feel respected, understood, and appreciated, but also to help them achieve their goals in a way that feels authentic and meaningful to them.

In other words, you want your clients to have an exceptional experience with you.

But what does this mean exactly?

After 23 years as an executive in the hospitality industry, and now as the CEO of the Brave Thinking Institute, I can tell you that…

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Thinking About Life Coaching? 5 Questions You Need to Ask

By: Mat Boggs

Updated: February 1, 2022

Thinking about life coaching 5 questions you need to ask

Life coaching is becoming a popular “next-career choice” for successful people who would love to make a difference in the world and enjoy more time freedom! 

Because as nice as it is to be successful and make an extraordinary living, what if your career doesn’t allow you the time to pursue what you love and spend time with your loved ones? 

That’s why transitioning from a corporate job to a life coaching business can be a great choice because it makes it possible to sustain (and exponentially increase) your current…

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Who Is Your Ideal Client? (3 Steps to Define Your Coaching Client Avatar)

By: Mat Boggs

Updated: January 28, 2022

Who is your ideal client and how to define your coaching client

Get Inside the Hearts & Minds of Your Audience to Achieve Your Business Goals, Increase Your Impact & Boost Your Coaching Sales

Imagine for a second looking at your calendar, and finding every available spot full, up to 4 months in advance with paying clients that are thrilled to work with you… 

Being able to pick and choose which speaking engagements you’ll be on because invitations are flooding your inbox… 

And discovering that your group coaching program sold out the first day it was launched.

Sounds like a dream-come-true for…

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Top 10 Reasons to Become an Entrepreneur | Why Become a Life Coach

By: Lauren Brollier Newton

Updated: January 25, 2022

Top 10 reasons to become an entrepreneur

Are you on the fence about starting your life coaching business?

Maybe you’ve been holding on to a certification, providing services practically for free, or wondering if a life coaching business could ever really be as rewarding as it seems…

The truth is, starting your own business is like going on an exciting adventure where you learn lots, help others, and even make good money. It’s about taking your dreams and making them a reality, all while having the freedom to live your life your way.

But taking the “entrepreneurial leap” can be scary!…

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What to Include in Your Coaching Client Intake Questionnaire

By: Mat Boggs

Updated: January 21, 2022

What to include in your coaching client intake questionnaire

A coaching client intake form is a good way for you to demonstrate commitment to your business.

It symbolizes the prioritization of quality over quantity and sets you up for success in the long-term. 

By using this form, you’ll be able to attract and welcome your dream clients with ease and confidence instead of working with clients who aren’t the best fit for the sake of filling a seat.

But you don’t need high-tech wizardry to find high-quality clients for your coaching business. This system can be simple, fun, and fast with a “…

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Is Work Life Balance Truly Possible for a Life Coach?

By: Mat Boggs

Updated: January 18, 2022

Is work life balance truly possible for a life coach

If you’re serious about creating success as a life coach, you’re probably expecting (or experiencing) the overwhelm of growing your own business.

You might be working long hours in your office, answering emails after hours, and even waking up early to go through your plans before starting your day.

But what if there was another way to get all this done, while still enjoying your family and friends, and having fun along the way?

After all, the best life coaches don’t just have thriving businesses; they prioritize time with friends, family, travel, and everything…

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