There’s a reason why the number one phobia in the world is public speaking.
Having that phobia is not a reason to stay away from becoming a life coach if you think that might be your true life’s calling.
Here’s five methods to finding and attracting clients without needing to step up to the mic.
1. Online Marketing
Articles, your website, videos, webinars, social media, coaching directories… these are all resources you can use to catch peoples’ attention while they’re surfing the web.
Make sure you’re clear about what you do, who you serve, what problems you solve and what benefits you create.
Give your readers a good taste of your expertise, and make sure they have a way to get in touch with you if they decide they want to sign up as a client.
2. Networking Groups
Is there a business and/or coaching group in your area?
Where either your potential clients, or people who know or serve your potential clients, might gather?
Becoming a regular member in one of these groups is a way to put yourself at the top of peoples’ minds, so when they or somebody they know needs your services, they immediately know who to call.
3. Meetup Groups
Similar to networking groups, but often a lot less formal, meetup.com is an online service that helps people with similar interests to get together.
Creating an account and joining groups are both free; the only people who pay are those who create and lead groups.
See if there’s a gathering in your area that might contain potential clients, affiliates or joint venture partners.
4. Through Friends and Family
If you choose to become a life coach, make sure the people around you know about it.
You never know who might be in touch with a person who needs you desperately.
Tell them you’re taking on new clients, and see if they know anyone who could use your services.
Offer them a 30-minute free consultation, to see if you and this potential client are a good fit.
5. Guest Speaking on Webinars
Check the internet for upcoming webinars that cater to your audience, and approach the host to see if they’d be interested in having you as a guest.
Start the dialogue from a position of service – you’re here to offer value to their customers first, and to get exposure for yourself second.
There you have it: 5 places where a life coach can find eager, willing clients, even if you’re new in the industry.