The Beginner Coach’s Cheat Sheet to Skip Past The Most Common Business Mistakes

Are you frustrated because your coaching business isn’t taking off the way you envisioned? 

You’ve been putting in the hours after your 9-5, putting yourself out there on social media, burning the candle at both ends… 

But you still aren’t seeing the coaching success you hoped for. 

Trust me, you’re not alone. 

Many coaches face these same hurdles. The good news is, there are practical solutions to skip past these challenges and achieve your dreams.

Let’s dive into the 7 most common reasons your coaching business might not be working and what you can do to turn things around, fast!

1. Your System of Transformation Isn’t Creating Results

Many coaches end up struggling because their coaching model isn’t delivering the outcomes clients are looking for. 

Remember: people get coaching for results. If your clients aren’t experiencing meaningful transformation, they won’t stay long, and they certainly won’t refer their friends and family to you.

Solution: Focus on following a system that ensures your clients achieve the results they desire. This means using proven coaching principles and tools that facilitate real change. 

Consider integrating techniques and practices that align with both personal and professional growth, catering to the holistic needs of your clients. 

When coaching works, word-of-mouth will naturally bring more clients your way!

2. You’re Relying On Directive Coaching

Are you finding yourself telling your clients what to do rather than guiding them to discover their own path? 

This approach to coaching is known as directive coaching, and it often fails to empower clients to create lasting change.

Solution: Shift to an approach that allows clients to explore their own beliefs and behaviors: evocative coaching.

Evocative coaching supports clients in following their inner guidance through calibrated questions.

These series of questions help expand your client’s mindset, unlock their inner wisdom, and imagine possibilities outside their current circumstances, situations, or conditions.

Clients are empowered to come up with their own solutions and their own vision of success – which ultimately leads to a higher success rate and more dreams becoming a reality!

3. Your Business Doesn’t Have an “Economic Engine”

Are you charging enough for your services? Do you know how to attract a steady stream of clients?

Most coaches focus on their coaching skills when first stepping into their vocation… 

And forget to put the “business” in the coaching business.

Even with a great coaching philosophy and transformative sessions, without a solid “economic engine,” your business can’t sustain itself. 

Solution: Implement a business model that is both sustainable and scalable. Understand your value and charge accordingly. 

Inside our coach certification programs, you learn how to build a predictable income stream and position yourself as an authority in your niche – if your coaching education doesn’t include this, make sure to search for ways to learn it!

4. Your Sales Tactics Are Failing You

You may have great coaching skills, but if you’re not effectively communicating the value of your services, potential clients might not see why they should work with you. 

In the beginning, sales is one of the aspects that coaches struggle with the most.

Fear of rejection, limiting beliefs about your worth, or viewing sales as “manipulation” can seriously harm your client enrollment rate.

Solution: Instead of pushing your services, focus on having meaningful conversations – that’s exactly what we teach here at the Brave Thinking Institute: Heart-Centered Enrollment and creating conversations that close. 

When you speak from a place of service, you create interactions that are fun, empowering, and inviting…

And as a result, you’ll increase the chances of your clients saying “YES” to investing in their dreams and enrolling in your coaching program.

5. You Haven’t Picked a Niche

Trying to be everything to everyone is a common pitfall for many struggling coaches. 

You might think that by casting a wide net, you’ll attract more clients, but this usually backfires – leading to diluted messaging and ineffective marketing… 

Meaning: fewer leads and clients!

Solution: Get clear on who your ideal client is – and don’t be afraid to leave some people out. Yes, it’s true that everyone could benefit from a coach, but if you want to deeply connect with your dream client, you need to be specific in your messaging. 

For example, you might decide to focus on stay-at-home mothers launching businesses. Then, create content and strategies that speak directly to their unique challenges and dreams. By doing this, you’ll magnetize your ideal clients and build a loyal following, ultimately leading to successful coaching outcomes.

6. You Don’t Have Partners in Believing

Building a coaching business can sometimes feel lonely, especially when you can’t tell what’s working from what’s not. 

Without a support system or a community to share your journey with, you might find yourself doubting your abilities, or caught up in the traps of perfectionism and procrastination.

Solution: Connect with like-minded people who can support and uplift you. Join communities, networking groups, or online forums where you can share experiences and learn from others. 

Having partners in believing who understand your journey will not only encourage you but also give valuable insights that can accelerate your growth.

7. You’re Trying to Figure It All Out on Your Own

It’s tempting to think you can do everything by yourself, but when you find yourself working long hours and not seeing the results you hope for, you’ll wish for someone to tell you what’s wrong – and how to fix it. 

Without guidance, you might make avoidable mistakes or miss out on valuable opportunities. But more importantly, this often leads to overwhelm and burnout. 

Solution: Invest in a mentor. Working with someone who has already walked the path you’re on can be a game-changer. 

A mentor with a proven track record can help you navigate challenges, avoid common pitfalls, and achieve results faster. Remember, in the world of coaching, having a guide can make the difference between struggling to survive and thriving.

Jumpstart Your Coaching Business in Just 90 Minutes!

If you’d love to accelerate your coaching success, I have a gift for you:

The Life Coach Accelerator Masterclass – Watch for FREE here

In this masterclass, you’ll learn a proven system for confidently attracting clients, a step-by-step roadmap for generating unlimited income, transformative coaching techniques, simple methods to break free from subconscious blocks, and clarity on your next steps to start a thriving business.

If you’re ready to create the life-giving business of your dreams…

Click here to watch the masterclass