00;00;03;23 – 00;00;31;18

Lauren Brollier Newton

Welcome to the abundant coach. I’m your host, Lauren Brollier Newton. This is a weekly podcast about creating full spectrum success with a thriving coaching business, while making a profound difference in the world. Each week, you’ll discover insights, strategies, and inspiration to help you attract your ideal clients. Facilitate real transformation in their lives, and grow your coaching business while living your purpose with true freedom and fulfillment.

 

00;00;31;21 – 00;00;55;04

Lauren Brollier Newton

All right, well, welcome to the Abundance Coach. I’m your host, Lauren Newton. It’s great to have you back because we’ve got a good one for you today because my next guest has been mentoring six and seven figure, heart centered entrepreneurs for more than 25 years. And I know that really speaks to all of your souls, because all of you who listen to this podcast have that heart centered, mission driven meaning in your own lives and in your businesses.

 

00;00;55;07 – 00;01;09;08

Lauren Brollier Newton

This person has also spoken on more than 750 stages, so let’s make sure we talk a little bit about that. And she serves as the lead offer strategist here at Brave Thinking Institute. So without further ado, big warm welcome, Lisa Cherny. Welcome. Hello.

 

00;01;09;08 – 00;01;12;19

Lisa Cherney

Hello. I’m so excited to be here. We get to play together.

 

00;01;12;21 – 00;01;29;11

Lauren Brollier Newton

Woo woo. Oh my gosh I am so thrilled to have you. I have a million questions that have already been popping into my mind. But I’m going to start with a question that when I think of you, Lisa, and I’ve had the privilege of working with you on many different things within Brave Thinking Institute, I think about this level of confidence.

 

00;01;29;14 – 00;01;42;15

Lauren Brollier Newton

And so I’m thinking back 25 years ago when you were starting this and building your own business and coaching others, how did you gain confidence as a coach? Oh.

 

00;01;42;17 – 00;02;01;28

Lisa Cherney

That’s a great question, right. Because I think confidence is such, important through line into our marketing and our sales. And like all the things that we do, like put out into the world who we are when we’re not confident, like, I feel like people like they know it, they can like, see it, right? They can like, sniff it out.

 

00;02;02;05 – 00;02;22;26

Lisa Cherney

And of course, you know, it holds us back. So for me, I think when I, when I first started out like that, external validation was so important. And, and it is like credibility and for oh I shared the stage with this person and this person said I was this. And here’s my testimonials. And I think all of those things are really important.

 

00;02;22;26 – 00;02;46;00

Lisa Cherney

And we should really pay attention to what people are saying and let it in, right. And believe it and, and watch the transformation that we’re creating and others and like, like really let that in. Like, really? Yes. This is me. Yes, I did that. Yes. They said that. Yes, this was successful and really acknowledge, you know, our wins.

 

00;02;46;00 – 00;03;09;27

Lisa Cherney

And I think that I think it kind of exponentially speeds up the process of, of increasing our confidence when we just like, really see what’s around us and we, you know, we don’t have anything that slows the US, slows it down, you know, clogs our pipes. Just really, noticing what we’re noticing, as we say and very thinking institute one of our principles.

 

00;03;10;00 – 00;03;32;29

Lauren Brollier Newton

So how did you learn so, so many took so many coaches are, hesitant to celebrate themselves because they’ve been taught like it’s braggadocious and it’s boastful to have some sort of pride. So did you ever have that feeling, or did you have to overcome the feeling of like, is it okay to celebrate myself?

 

00;03;33;02 – 00;04;02;19

Lisa Cherney

Yes, it I did, absolutely. And I think it’s it’s kind of a foundational thing for being an entrepreneur, especially when we’re selling and marketing ourselves. Like it’s, you know, we we often talk about, you know, resistance to selling and like, putting ourselves out there, but like, really at its foundation, it’s very, very foundation is us being willing to like, I got it going on.

 

00;04;02;19 – 00;04;33;24

Lisa Cherney

Like, I can really help people, like, I’m really good at what I do. And even before there’s a lot of evidence before it, I think our passion counts, right? Like our decision to to be a coach, our passion for doing that, how much we believe in and what we’re doing like to me is part of our credentials. You know, it doesn’t always need to be like all this hours of experience and, you know, stages and money and, you know, those types of credentials, like, I really I’m really good.

 

00;04;33;24 – 00;04;54;04

Lisa Cherney

What I do, I believe in what I do. This is what makes me unique. Like, you know, in my early days, I had a brand called Conscious Marketing. This is back, like, you know, in 1999 is when I started it. And the whole idea of that was I was meeting these people that were just awesome, but they didn’t know how to translate that, like, into their marketing.

 

00;04;54;07 – 00;05;16;27

Lisa Cherney

And so I think that that is such an important piece of our journey is to really just this is what makes me unique. And this is why, like what I love about what it’s so interesting, what, you know, working with Fresh Thinking Institute, you know, we certify coaches and dream builder coaches and life mastery consultants. And everybody gets like this amazing, like complete program.

 

00;05;16;29 – 00;05;49;07

Lisa Cherney

And everybody has a unique way of putting it out there. Right. Like they’re they’re adding their unique twist. And I think that’s everything. So it’s like, you know, what what what drove you like, what is your reason for becoming a coach? Everybody for this reason is literally different. So those types of things, like getting to know what makes you unique and being willing to talk about that, it really, I think like sort of greases the skids, creates the momentum of building your confidence.

 

00;05;49;10 – 00;06;10;14

Lauren Brollier Newton

I love this idea that you talked about of like not having to have all these, you know, I’ve made $1 million, I’ve done this, I’ve done that. But like the passion that you have for what you’re teaching and how you’re wanting to help, I think that shines through more than anything. And like one of the things that I’m always telling our coaches is if you have a heart for helping people and we know that our coaches have their program, you’re good.

 

00;06;10;18 – 00;06;28;26

Lauren Brollier Newton

Like you’re ready to go, ready to launch. So I love this idea. So Lisa, tell me a little bit about well, let me let me go. I’m going to skip forward because you told me that you have a top three offer conversion optimizations. And so I actually want to start there. So coach is going to make their offer so to speak.

 

00;06;28;26 – 00;06;46;02

Lauren Brollier Newton

And if you’re a coach who’s new and you’re like oh my gosh, what are they talking about? When they say making our offer, you’re going to invite someone into your coaching, into your program, into your services. What are the top three things you recommend for having a high level of conversion? Meaning people saying yes to what you’re offering.

 

00;06;46;04 – 00;07;12;27

Lisa Cherney

I’m excited to share about this because I think there’s so much on the topic and there’s we take, you know, classes on selling in classes. I’m making offers from the stage and, you know, there’s it can feel very, rigid and formulaic. And of course, if we have any fear about it, then sometimes we overly lean on the thing and we become a bit mechanical, and and all of that is not great for our confidence.

 

00;07;12;27 – 00;07;31;24

Lisa Cherney

Right. And so I when I was preparing for this, I thought like, what are the three things that really optimize conversion, but also that are like great places to start. Like I think these are foundational things. And yes, you need to have like the nuts and bolts of what it is you’re offering and the pricing and all that.

 

00;07;31;24 – 00;07;50;05

Lisa Cherney

But this is, this is, this is this goes via these, these things go beyond the nuts and bolts of that which, I think will have you feel like you can do something right away. Like, these are the things that I think everyone listening can, make a difference in what they’re doing right away.

 

00;07;50;08 – 00;07;50;22

Lauren Brollier Newton

Love it.

 

00;07;50;29 – 00;08;22;11

Lisa Cherney

So the first thing is, is we need to love our offer. We need to love our offer, and I could I can’t. Lauren, I have worked with the biggest names in our industry, and it’s fascinating when I get to a place where I’m coaching them and creating, they’re helping them create their strategy where I feel like has. They’re hesitating like, offering this new thing, this mastermind, instead of the data, but oh gosh, you know, like, I’m really feeling stretched.

 

00;08;22;11 – 00;08;44;21

Lisa Cherney

And if we even got 25 more people, like, I don’t even know what I’m going to do or oh, I, you know, like, there’s they’re expressing to me some hesitancy or like reason why they’re not loving what they’re offering. So make sure you love it, even if that means that you’re like starting out doing one on one versus doing groups.

 

00;08;44;21 – 00;09;08;26

Lisa Cherney

Right. Because everybody in the you know, that coaches, coaches on business says you need to do groups because you want to leverage leverage yourself and all that, which is great. But if you can’t line up with a group and feel really excited and confident and just like gangbusters for bringing people into that group, if there’s any, you know, fuzziness in your energy or in your mindset, I think just start with one.

 

00;09;08;26 – 00;09;25;09

Lisa Cherney

I want something that you just feel really comfortable with and then you can build from there. So one part of loving your offer is being excited about how you’re delivering it. Like what? What actually is the nuts and bolts of what you’re delivering. Is it groups? Is it calls? Is it in person? Is it one hour? Is it 30 minutes?

 

00;09;25;09 – 00;09;46;23

Lisa Cherney

Like I cannot stand short coaching. Call it like for me doing a 30 20 minute, 30 minute sort of stressful for me. I would rather do an hour. But some people like, oh my god, 15 minute laser coaching all day long. Great. Just know what it is. You know that you love in terms of the deliverables. And so like the second part of loving your offer is believing in it.

 

00;09;46;26 – 00;10;06;28

Lisa Cherney

Like believing in the transformation now and for this is, you know, for new coaches this is a thing like it’s okay and understandable if you’re like, oh, I don’t know if I can like, do what I’m promising. I could do because you don’t have like a ton of evidence. But again, you want to rely on that passion that you have to start with.

 

00;10;07;01 – 00;10;15;20

Lisa Cherney

So if you feel like you’re not believing in the transformation of your offer, that’s indicating work for you to do.

 

00;10;15;22 – 00;10;16;20

Lauren Brollier Newton

Yes.

 

00;10;16;22 – 00;10;36;23

Lisa Cherney

Right. I mean, like when we were, we were just, worked on a brand new offer for the coach certification division. And it’s great because we got to kind of like, create what it was along the way. And there were times where we’re like, no, no, no, like or like, yes. Oh my God. Yes. And so that’s what you like.

 

00;10;36;23 – 00;11;02;08

Lisa Cherney

That’s what you’re really going for. And if there is any is there is any trepidation or ambiguity or you just feel like my confidence isn’t there. That’s the work to do. And I feel like we get so distracted with what’s the sizzle bonus and what’s the limiter. And we need to create urgency. It’s like all that’s great, but if you don’t love your offer, meaning you don’t really love the delivery and you don’t believe in the transformation, game over.

 

00;11;02;15 – 00;11;03;08

Lisa Cherney

In my opinion.

 

00;11;03;09 – 00;11;21;05

Lauren Brollier Newton

Yeah. No, Lisa, this is so great. I’m loving that you’re bringing this up because I’m thinking about, you know, when we created our last offer in the coach certification division, by the end of creating it, I was like, you know, if people say no to this, they’re dead to me, and I don’t really mean it, but if it means I believed in it so much, I believed in the pricing.

 

00;11;21;05 – 00;11;39;07

Lauren Brollier Newton

I believe in the delivery. I believed it was such a good deal. I believed it was going to bring transformation. I was so passionate about it. I’m like, everybody signed up for this because this is so good and you want to have that feeling inside. Alex Hermosa says, make an offer so great that people feel stupid saying, no, no, no, that’s not really on brand for brand Thinking Institute.

 

00;11;39;07 – 00;11;59;20

Lauren Brollier Newton

We don’t want people to feel bad or whatever, but I think it speaks to the passion of your offer. So good. You’re so in love with it. You believe in it, that you’re like, everybody can do this. And I’m, you know, like just. And you’re so good at that, Lisa. Like, you’re so good at helping us find our passion, cultivate something that we believe in.

 

00;11;59;23 – 00;12;17;25

Lauren Brollier Newton

And if I just may quickly say one more thing for everybody now break thinking, stick to coaches. Have a program that we give them or multiple programs that we give them that they can offer. Many of you who got certified elsewhere also have things that you can guide people through. And when Lisa says you have work to do, if you’re not believing in it.

 

00;12;17;28 – 00;12;27;09

Lauren Brollier Newton

One thing that I recommend for our coaches, in any modality you’re teaching, use the modality more yourself. Let it show you what it can do for you, because then you’ll start believing in it more.

 

00;12;27;14 – 00;12;50;11

Lisa Cherney

I’m so glad you said that, because, you know, in my 25 years working with heart centered, spiritually led entrepreneurs, doing our own work, following our own program, and taking our own advice is like, and we have a, one of our core values of Breathing Institute is is live what we teach, deliver what we promise and to me that is everything.

 

00;12;50;13 – 00;13;11;09

Lisa Cherney

So when I say that’s your work to do, use your own stuff to do a paradigm, eliminate belief, the block, whatever you know your approach is to you believing in the transformation you provide. And that is everything. Because once you move through that, then you have like this whole new level of expertise that you now are offering to other people.

 

00;13;11;09 – 00;13;15;01

Lisa Cherney

And of course, you know, now you believe in your offering.

 

00;13;15;03 – 00;13;19;27

Lauren Brollier Newton

Exactly. So we’ve got loving your offer, believing in your offer. What’s number three?

 

00;13;20;02 – 00;13;30;06

Lisa Cherney

Okay, so number one has two parts. And just because, you know, I’m a teacher just like you. So it’s love your offer. And it has two parts. Be excited about the delivery and believe in the transformation okay.

 

00;13;30;06 – 00;13;30;15

Lauren Brollier Newton

Got it.

 

00;13;30;15 – 00;13;56;19

Lisa Cherney

All right. So number two is creating, a juicy opening story. And this is if you’re, you know, doing a one day thing or a three day thing or a 90 minute thing, you know, there’s a lot of talk about signature story. And I do believe it’s important to sort of lock into, you know, those key moments and like why you’re doing what you’re doing, you know, the elements of a signature story.

 

00;13;56;19 – 00;14;35;27

Lisa Cherney

But when we’re looking at our story as it relates to the optimizing our conversion, it’s a different hat that we want to put on and look. And and when I work with people more closely on this, our team and, you know, some of our clients I’ve gotten to work with is it’s like taking that signature story and like overlaying like, you know, the old overhead projector, you know, like, yes, but it’s like overlaying onto it this like offer optimization mindset and so what that so so there’s a few different things that I want you to look at in your opening story that are really important to supporting the offer.

 

00;14;35;27 – 00;15;02;01

Lisa Cherney

So one of them is what I call key tie back moments. So and anybody that’s familiar with any of BTI programs have been to Dream Builder Live will know exactly what I’m talking about when I say, you know, Mary talks about the story of when she, had her very early on church. I think it was in a movie theater or something, that then she would then have to, you know, clean things up.

 

00;15;02;02 – 00;15;03;06

Lisa Cherney

No, it was the the.

 

00;15;03;12 – 00;15;06;00

Lauren Brollier Newton

Odd Fellows Hall.

 

00;15;06;02 – 00;15;30;19

Lisa Cherney

And she shares that she had this mindset that because that there was like ugly Nanoleaf linoleum and metal chairs, that people didn’t want to come and so she shares that point in her opening story, which then becomes a really important tie back through everything that she teaches, because now she’s teaching about, you know, how to create your vision and how to, you know, be mindful of, you know, the, you know, our paradigms.

 

00;15;30;19 – 00;15;35;11

Lisa Cherney

And she says, just like I thought it was the linoleum in the metal chairs.

 

00;15;35;13 – 00;15;35;26

Lauren Brollier Newton

Yes.

 

00;15;36;03 – 00;15;54;22

Lisa Cherney

And so those those key tie back things not only help underscore the teaching, but then when you’re making your offer, you’re also tying back and you’re saying, hey, if you think that this is something that you can’t do right now, remember, I thought it was the linoleum in the metal chairs and it wasn’t it was my mindset. Right?

 

00;15;54;22 – 00;16;18;12

Lisa Cherney

So yes, it it it’s just it’s like, I call it like pre paving, you know, it’s like you’re clearing the decks and you’re creating, you know, this like straight path to your invitation. You’re going to make. And of course there is naturally those lines, those pathways because you’re giving the offer and it’s your story. So of course right.

 

00;16;18;13 – 00;16;44;23

Lisa Cherney

There’s a connection. But we don’t always illuminate them for people. So yeah, we want to look at, you know, how your story creates key like teaching points keyed through lines that really support the content of what it is that you’re presenting in the webinar, in the event or whatever. And, and, and you may have different versions of your story depending on what better talk that you’re doing.

 

00;16;44;26 – 00;17;09;17

Lauren Brollier Newton

This is so important, Lisa, because I think a lot of times when we’re first number new coaches or even if we’re, you know, pretty getting into building a business and we’re no, we’re supposed to tell the stories. But I think a lot of the times we don’t know what the purpose of the story is. And so I think it’s really important that we’re underscoring this, because the purpose of the story is to illuminate your teaching points, to show the audience what it looks like in real life beyond just a concept.

 

00;17;09;20 – 00;17;28;07

Lauren Brollier Newton

And then, as Lisa saying, to tie back to so as you’re relating it to their audiences own lives, they have a real world example to tie back to and best when it can actually lead to the offer. Yeah. So it’s like when I’m so, you know, when I tell my personal story, I talk about how I met Mary when I was living in my parents basement.

 

00;17;28;12 – 00;17;51;24

Lauren Brollier Newton

I had no money, I was broke, and all of these things were stacking up against me. But I’m sitting in the chairs and I have a dream. Well, this is very important for just a teaching point about overcoming fear, having a vision, not letting your past define you. But when I get to make my offer, it’s like, yeah, don’t tell me about all the things stacking up against you, because I had those same things.

 

00;17;51;26 – 00;18;12;04

Lauren Brollier Newton

And so it’s, it’s, it’s got all this depth to it because it ties the ties to the teaching. It’s helping them change their lives. There’s all these elements of it. So, Lisa, I want to just celebrate this moment and celebrate you. Because when I was thinking about the top three things that you were going to bring with offers, I thought they were just going to be like kind of mechanical, like not nothing.

 

00;18;12;04 – 00;18;22;20

Lauren Brollier Newton

I don’t think you’re brilliant, but like what? What a normal or hobbyist things. I thought they were going to be like more obvious things. And this is so deep and so beautiful for coaches to know. So I’m like fangirling over here.

 

00;18;22;20 – 00;18;49;24

Lisa Cherney

So awesome. Yeah. So there’s two two parts to this juicy opening story. So first is like creating these key tie back moments and other is pre addressing key objections. Now when you do this you are going to be fancy. This is it’s it is an advanced level mindset around your story that not not many people really really understand.

 

00;18;49;26 – 00;19;11;19

Lisa Cherney

So so here’s like a great example. What did I write down. Oh so so one of the key objections of course with any offer, you know it’s time, money and freedom usually. Right. You know, I don’t have the time. I don’t have the money. Right. And so let’s just take time and money. So anything that you can share, what you naturally probably will in your story.

 

00;19;11;19 – 00;19;33;02

Lisa Cherney

But now you know there’s a reason for it and you’re going to tie back to it when you make your offer, you could say, you know, and then when I hit bottom and I was there that day and the sun was coming, you know, through the blinds, and I was holding my head in my hands. And I just knew something needed a change that I just I had had it and I was ready for a change.

 

00;19;33;04 – 00;19;55;24

Lisa Cherney

And then I saw a video of Mary and I said, I need to go to Jim Miller live. I, I didn’t have the money, but I found it. I asked my ex or whatever your story is, that you got the money and you got your way there because you knew that. That your life was never going to be the same.

 

00;19;55;24 – 00;20;14;18

Lisa Cherney

And you had, you know, like this was your turning point moment, right? So you’re sharing that in your story now when you’re going to make your offer, you’ve already shared with them how you overcame that. Right? And you get an even saying like, I did it. And if you’re sitting there knowing this is something you would love, but you don’t know where the money’s going to come from, I totally get it.

 

00;20;14;18 – 00;20;38;17

Lisa Cherney

I didn’t know where my money was going to come from. Right. And so so you’re pre paving those objections. You’re helping them in that moment in your story to really see how you handled it. And those juices like they sort of propagate right. Like that that before it’s like pre you know it’s like parting the seas already to those types of things that get in the way of people really saying yes to the opportunities that we offer.

 

00;20;38;19 – 00;20;52;25

Lisa Cherney

So creating your juicy stories, two parts. One is creating those tie back like teaching moments. And then also pre paving your objections pre just love it addressing your objections.

 

00;20;52;27 – 00;20;57;19

Lauren Brollier Newton

Love it. Now let me ask you about number part two of number two. Before we go on.

 

00;20;57;23 – 00;20;59;07

Lisa Cherney

Ruby.

 

00;20;59;10 – 00;21;24;03

Lauren Brollier Newton

Okay. On to be. So let’s say when there’s a coach and I experienced this in the beginning of my coaching, the more I understood the value of my coaching that this I just went out the window. But in the beginning, I had this feeling of like, guilt that like, oh, I’m going to what if I what if I encourage them that even if they don’t have the money, even if they don’t have the time, they can do it and it makes it worse.

 

00;21;24;03 – 00;21;41;03

Lauren Brollier Newton

Or what if I am sounding salesy? So, like these doubts that we have about this thing with the money and this thing with the encouraging someone to buy, how do you help a coach overcome or any hurt center entrepreneur overcome that feeling of oh, I can’t.

 

00;21;41;05 – 00;22;04;17

Lisa Cherney

Yeah, well, the first thing I want to point to is something that we talked about, when we talked about love your offer, which is to do your own work. So I just want to like, CA, you know, I just want to I want to come back to that as I’ll answer your question, but I, I do feel like when we hear it, when we see those fears coming up, when we see that there’s some limitation, when we know something’s in our way.

 

00;22;04;19 – 00;22;25;20

Lisa Cherney

We’re a coach, coach ourselves. You know, one of my foundational principles is make yourself your most important client. Like. Absolutely. And I will help when I’m working with all the leaders of Breathing Institute, Mary and John and Matt and you and Rich and Jennifer. Like it sometimes is like, hey, that’s your paradigm. Like I will call it out.

 

00;22;25;20 – 00;22;45;22

Lisa Cherney

And I love we have that culture and it’s beautiful and it’s super helpful. But as coaches, we have that culture, right? We’re all, you know, we all believe in coaching. And so so you know, answer first. First answer is is to really support yourself, make yourself your most important client. Sit yourself down and go, all right, what is that about?

 

00;22;45;22 – 00;23;05;20

Lisa Cherney

What’s that belief or whatever your approach is. Use this. And then and so I think like I kind of answered the second part, which is that when I am supporting people that are making offers and I do, you know, here those types of things, I will say, go do like I will say, let’s pause now and like, go like you have homework.

 

00;23;05;20 – 00;23;31;27

Lisa Cherney

Go look at that. Like, yes, like this is central to to your transformation. And you being able to love your offer, right is for you to be able to to deal with that. And, it’s super revealing. Like, I guess I, I really can’t overstate enough that our central purpose as a coach is to do our own work.

 

00;23;31;29 – 00;23;34;00

Lauren Brollier Newton

Right. So true, so so true.

 

00;23;34;01 – 00;23;57;25

Lisa Cherney

It just that that to me and I as much as I love supporting people and I advise and coach and mentor people, you know top of the field spiritual leaders all of that I my, my now frame of reference is first to always go to, to kind of turn them to themselves. What do you think? How how would you coach yourself.

 

00;23;57;25 – 00;24;29;00

Lisa Cherney

Because also that increases our confidence. Right. Like that’s I realized this, you know, probably I don’t know 7 or 8 years ago when I was in a turning point in my business where I just felt like mentorship is great, and I really want to feel solid in who I am and my authenticity and like, forge my own way, like taking all that great advice and all the blueprints and all the strategies and I, I need to really feel grounded in like, who I am.

 

00;24;29;00 – 00;24;44;18

Lisa Cherney

And that is so powerful. So anytime that you can turn to yourself for your own advice. Yeah, imposter syndrome goes out the window because I’m to actually taking my own advice. Like, you know, I’m not no pastor.

 

00;24;44;20 – 00;25;02;00

Lauren Brollier Newton

Yes. No. This is so great. And I think that one of the things that over time. So I think it goes back to your your one be as well as believing in the offer. It’s like in that moment that the fear comes up and says, oh, but what if you encourage someone and they really can’t afford it or blah blah blah blah blah.

 

00;25;02;07 – 00;25;22;18

Lauren Brollier Newton

I just have to stop myself. And this is something I learned over time to do so myself and say, wait a second, if they purchase this and they apply everything I’m teaching them, will their life change? Yes. Will they have these stupid money paradigms anyway? If they do the work I’m giving them? No, they’ll throw those out the window.

 

00;25;22;18 – 00;25;42;03

Lauren Brollier Newton

They’ll have way more expansion. And so it’s like just going back to the reminder of because I think a lot of those times when the paradigms come up, if I’m being salesy or I can’t afford to buy or this or that, that is actually not the voice of the current. You usually that’s the voice of your parents or the voice of some other time, and it’s just kind of coming back up to see if it can get in.

 

00;25;42;03 – 00;26;00;29

Lauren Brollier Newton

But if you really ask to go back and ask yourself about your offer, if you’ve done what Lisa have said, for number one, you love your offer. It lines up, you’re excited about it, and you believe in it. There’s there’s not going to be room for that other thing, but you’ve got to block it out when it comes up and say, wait a second, no, let’s go back to I love my offer and I believe in it.

 

00;26;01;01 – 00;26;17;14

Lauren Brollier Newton

And if I could do this old song and dance about money. And then the other thing too, that I would say is I have a question came in from a coach, one of our coaches, and she said, I tend to feel sorry for people like, I like, I’m kind of a I’ve kind of been a struggling person and I’ve got all these things I’m facing.

 

00;26;17;14 – 00;26;38;23

Lauren Brollier Newton

And then I start to feel sorry for them. And I’m like, so do you think feeling sorry for people and feeling sorry for yourself is ever going to create what you guys want? And she’s like, oh yeah, you know, it’s like it’s just so easy for all those things to get in. So if you’re wondering, go back to Lisa’s number one because this is going to solve the whole deal.

 

00;26;39;00 – 00;27;08;00

Lisa Cherney

Yes. I think sometimes we like confuse compassion for like when we feel sorry for someone, we’re like getting in there, like we’re like getting into their vibrational frequency and their story. Right? I mean, compassion is a whole nother thing. And I was just talking to my husband about this, about Marie, who is just amazing to work with and be friends with and, and, you know, watch how she operates in the world.

 

00;27;08;00 – 00;27;50;01

Lisa Cherney

And I have, you know, witnessed people telling her their things that are going on circumstance, situations or conditions that are going on in their life where, you know, my heart would just break and watching how she receives it is just such a beautiful like lesson, an example to be whole because she does not in any way shape or form in my awareness of how she shows up is like is like going there with them, is feeling sorry for them, is buying into that their situation is horrible or however they’re characterizing it and she just sees it, you know, she just sees it as circumstance.

 

00;27;50;03 – 00;27;54;14

Lisa Cherney

And so to be able to do that for ourselves, so powerful.

 

00;27;54;16 – 00;28;11;10

Lauren Brollier Newton

Yeah. So powerful. Being able to tell ourselves, you know, this could be this, this thing could be happening at the level of fact. And there’s still a power and a purpose within me stronger than that. And so when you’re looking at the client who you may be feeling sorry for or whatever, the thing is, it’s like, wait a second.

 

00;28;11;13 – 00;28;26;19

Lauren Brollier Newton

Yes, they’re navigating this, I’m going to be maybe the only person on planet Earth who can hold state with them that, yes, this is happening. And at the level of human fact, it sucks. And there absolutely is a power within you, within me that can overcome this.

 

00;28;26;19 – 00;28;48;26

Lisa Cherney

Yes. Lauren, someone was once, one of my clients was once paying me from her unemployment checks. And at the time, I’m grateful. At the time, I was cool with it, and I could just see, like, good on you. Best money ever spent. Like, where else you’re invest? She’s investing in herself, right? She’s taking that, you know, job related thing.

 

00;28;48;26 – 00;29;07;10

Lisa Cherney

This income related to not having a job anymore. And now she’s investing it in training and support for the business that she wants to create. And so I just love using that as an example because I, you know, many people could be like, oh, she’s paying you from her unemployment. Like how can you take her unemployment? It’s like, how could I not?

 

00;29;07;13 – 00;29;31;06

Lauren Brollier Newton

Well, 100%, because that’s the thing that I had to really get over. I had a very like teacher paradigm, kind of blue collar paradigm of like, you know, what’s appropriate with money or not. And then I just realized, okay, my whole life leading up to the collapse of everything, living in my parents basement, getting divorced, having all this credit card debt and stuff, I’ve been living by the paradigm that I have to feel sorry for myself and others.

 

00;29;31;06 – 00;29;51;15

Lauren Brollier Newton

And I, you know, I’m kind of a victim to my circumstances and all of this. And I’m like, where did it get me? It got me to living in the basement, having all this credit card debt. And it might sound this kind of like the unemployment check. It’s like, Lauren, you invested, you know, tens of thousands of dollars in coaching when you were living in your parents basement.

 

00;29;51;18 – 00;30;10;05

Lauren Brollier Newton

Like, why didn’t you spend that on rent or something like that? And I knew because I’m always going to continue to repeat these same patterns and end up right back here in this basement or another one. If I don’t change the way I’m operating in the world. So yay for the unemployment check, because it’s like, well, let’s not get on unemployment again in the first place.

 

00;30;10;05 – 00;30;30;09

Lauren Brollier Newton

Let’s solve this. Let’s create, let’s learn what the power within us is so we don’t get in this situation anymore. Yes. And it’s a total mindset switch. I mean, it’s a it’s a complete switch from what I was raised with when it comes to money and all that kind of thing. And and that’s okay. And I took a chance on doing something different because I’m like, it can’t get worse than it is.

 

00;30;30;16 – 00;30;33;01

Lauren Brollier Newton

It’s just so different.

 

00;30;33;01 – 00;30;54;11

Lisa Cherney

Yeah, yeah. I just your story is so amazing. I mean, just and it’s it’s fun. You know, we’re good friends now. We are new friends. And so I, you know, when I heard your story and where you come from, I just I it’s it’s it’s a the transformation is amazing and of course a testament to the bracing institute in the work here.

 

00;30;54;11 – 00;31;15;19

Lisa Cherney

And you’re so night and day from that person and that mindset that it’s, it’s mind boggling for me to even imagine you there now because you’re you are the pillar of confidence, like a really beautiful, confidence rooted, grounded confidence. And it’s really fun to be around.

 

00;31;15;22 – 00;31;32;06

Lauren Brollier Newton

Thank you. It’s so funny as you say, that. It’s reminding me of I tell this story you might might have heard at least. But I tell this story about I’m getting divorced. It’s like two days after Christmas. I’m having to move out of my house, and my friend comes over to help me move out of my house and it’s I was and I’m always pretty transparent about it.

 

00;31;32;06 – 00;31;46;08

Lauren Brollier Newton

I was totally hung over. I was in my pajamas. I hadn’t showered in a couple days because, you know, I’m I’m hurting and I’m having to move out of this house that I love. And we go to Walmart and I’m wearing pajamas and my hair is greasy and I’m hung over. So I always joke when I tell the story.

 

00;31;46;08 – 00;32;06;04

Lauren Brollier Newton

You know, I was that person in Walmart like, damn, I was, you know, and, and when I tell that story, our master coach at Brave Thinking Institute, Kirsten Wells, one time she said to me, I don’t believe you. And I’m like, why? And she’s like, I just can’t imagine you hung over in Walmart in your pajamas. Like, I just it’s too it’s too much contrast.

 

00;32;06;04 – 00;32;21;07

Lauren Brollier Newton

Like, I just don’t believe that part of the story. And I said, you know, it’s really it’s really interesting to hear that because I loved it. So I, you know, I viscerally remember those moments. But it is a testament to the transformation that like, she’s like, you’re lying. Like, I.

 

00;32;21;07 – 00;32;22;06

Lisa Cherney

Can’t even believe that.

 

00;32;22;06 – 00;32;40;17

Lauren Brollier Newton

You made that up. But it is a testament to, for all of us coaches. This is why we believe in the work we do, because we can believe that people are just destined for crap. And this is how it’s always going to be. Or we can be the torch bearers of like, it doesn’t have to be this way for you.

 

00;32;40;19 – 00;32;49;12

Lauren Brollier Newton

It doesn’t have to be this way. You can create whatever you want. If you love this, keep it. But you can create whatever you want and to get to be the torchbearers for that. Like what a privilege. The work we.

 

00;32;49;12 – 00;33;10;19

Lisa Cherney

Do. Yes. And it feels like I’m supposed to say this in this moment. We don’t need to have it perfect and all figured out. And in order to be that person for somebody else, you know, we just need to be a little bit further along the path. And there’s always somebody that we can serve where we’re a little bit further along the path from that.

 

00;33;10;21 – 00;33;27;05

Lisa Cherney

Just know that right where you are, the experience, the life experience, right where you are that you have, you know, if you had the coach title for a minute, doesn’t mean that your experience isn’t going to help somebody, that you’re just a little bit further down the road from.

 

00;33;27;07 – 00;33;51;27

Lauren Brollier Newton

Yeah. And let me just share. It was three months, almost to the day that I am from the Walmart trip that I enrolled my first coaching client, and I was still living in my parents basement, and I still didn’t have any money and I still had credit card debt. But what got me passionate about it is I could see in just the really two and a half months since I had learned my dream building principles, I could see how, yeah, maybe not a lot of my external world had changed.

 

00;33;51;27 – 00;34;13;04

Lauren Brollier Newton

Like I said, I’m still living in the basement, but my internal world was completely transforming and I wanted everybody to have that love. So I was three months post Walmart. I’m still in the basement and I’m still and I’m serving my clients. It’s it’s like, that’s what Lisa started this whole call by talking about the passion that we feel for the work that we do being enough.

 

00;34;13;07 – 00;34;23;18

Lauren Brollier Newton

And it really was. And it is. Love it. Okay, so we’ve got part one loving our offer. Part two the juicy opening story.

 

00;34;23;21 – 00;34;48;02

Lisa Cherney

Part three. Now ready for part three okay. Yeah. So the third, offer conversion optimizer. And like foundational thing that I want to share is, is about the problem and the solution that we set up with our offer. Now one of my dear friends and former business partners, Lisa Sass, who teaches, offer conversion. And she and I used to teach speak to sell together.

 

00;34;48;04 – 00;35;11;19

Lisa Cherney

She she calls it. And I do love this way of looking at it, because you’re the thing that they’re the thing that they’re they’re where they’re going to hear your offer. So that’s your webinar, your one day workshop, your three day event. You know, that’s solving a problem for them. Like that solution in and of itself. So we set up a problem that they have, you know, they want a better life.

 

00;35;11;19 – 00;35;35;17

Lisa Cherney

They want to know how to make more money. They want to feel happier. They come to our thing. And that’s a solution. And the key thing with our offer is to make sure that it’s solves a new problem. And then we don’t need them. And this is where like the heart centered approach and how I really like, I always go for the organic, like very natural, authentic limiter urgency, all that.

 

00;35;35;20 – 00;35;55;07

Lisa Cherney

Like we’re not making up a new problem. There is a new problem because we can never give them everything in the one like in the webinar and the one day workshop. Yeah, three day that week. We can never give them everything. So we need to be clear what is the new problem that our offer, our next step that we’re inviting them into solves.

 

00;35;55;09 – 00;36;14;04

Lisa Cherney

And we need to make sure that they really understand that there is a new problem, you know? And yes, it’s as simple as, you know, it’s hard to do this by yourself. It’s hard to do this on your own. Like we’re we’ve done great work here. I’ve given you some great tips and it’s hard to do this all on your own.

 

00;36;14;04 – 00;36;32;13

Lisa Cherney

And so that’s that’s the new problem. It’s hard to do on your own. And, and so this is the solution or it’s hard to implement. And we know you don’t know exactly how to implement everything. Here’s the new solution. So hundred percent. Yeah. So I love the two pieces. A lot of people just look at the the problem the solution.

 

00;36;32;13 – 00;37;07;05

Lisa Cherney

But I like I think it’s really beneficial for us to be mindful that we and we acknowledge the value that they’ve gotten from being there, like we’re not just there just to, you know, open up a gaping, you know, new problem. We’re there to provide a solution, some really good quality training, and then also let them know, hey, you know, there’s there’s all of this else, you know, a breathing institute, one of our premier, you know, events that new, you know, people new to us come to is dream builder live which if you haven’t been to you need to go to, do it three times a year.

 

00;37;07;08 – 00;37;31;02

Lisa Cherney

A dream builder live. We give, five great thinking tools, and there are dozens. Dozens are brave thinking tools. And so, hey, come get the full library of brave thinking tools and partners and believing. And a container and a structure of support. Because doing this brave thinking thing is hard to do on our. It’s not easy to do all by ourselves.

 

00;37;31;02 – 00;37;57;01

Lisa Cherney

Right. And yes, Mary love, you know, always says, you know, we create our vision and whatever is unlike it will rise up, you know, to be transformed. Well, that doesn’t always feel good. So it’s great to have support and be in a community when that happens. So all I did to just eliminate the new problem, right. That that you know, and why are brave thinking masters and brave that you masters partner programs are so popular because because it is hard to do that stuff on your own.

 

00;37;57;01 – 00;38;19;07

Lisa Cherney

So you making an offer coach that’s, you know, listening or watching to really get connected to what is the new problem that they have after that thing that they’re with you at, you know, what is the new what is the next step for them? And then how are you helping to support them and solve that. And this was such a big thing for me, Lauren.

 

00;38;19;07 – 00;38;54;15

Lisa Cherney

Like I can literally remember, when I first started speaking. Now I’m a teacher just like you. I wasn’t a teacher in school, but, you know, I’m just like a teacher trainer person. Yeah. And so making an offer when I spoke was like, I didn’t know it was totally foreign to me, but I knew I got to speak and teach, so I’m like, I got to figure this out, but I will never forget, you know, this has got to be 20 years ago now driving down the freeway and LA after speaking at something in LA, at an entrepreneur thing in LA where I completely bombed my offer like people were like coming up to me

 

00;38;54;15 – 00;39;14;05

Lisa Cherney

after my talk. Oh my God, Lisa Turney, thank you so much. That was so great. I learned so much and push out the door. They were just out the door and I was like, oh my gosh, no, there’s just so much more. And I realized that I was doing them a disservice. Yeah. And that was such a turning point for me.

 

00;39;14;05 – 00;39;34;16

Lisa Cherney

That’s why I remember driving. I can remember what car I had and the traffic. I was like, I actually did them a disservice because I didn’t do my best to let them know that what more there is and how we just it was the tip of the iceberg today. Yes. And and this is more of what you need and this is how I can help you.

 

00;39;34;16 – 00;39;54;12

Lisa Cherney

And so like, that’s such a, I think a key shift that many coaches and service professionals who make offers, you know, that key shift of like, I’m actually I’m not being salesy and pushing something on them. I’m actually it’s actually doing them a disservice to not yes.

 

00;39;54;14 – 00;40;11;17

Lauren Brollier Newton

No, at least. And this is so great. And I will say for all the brave thinking Institute coaches who are listening, and if you’re not a great thinking institute coach, this might pique your interest of how you model something like this in your own business. So brave Thinking Institute. We give our coaches something called the Vision Workshop. We give them the script, we give them the PowerPoint.

 

00;40;11;17 – 00;40;16;00

Lauren Brollier Newton

We give them all different versions a three hour version, 30 minute version, 18 minute version, whatever it is.

 

00;40;16;00 – 00;40;17;09

Lisa Cherney

It’s absolutely brilliant.

 

00;40;17;11 – 00;40;39;14

Lauren Brollier Newton

It’s so good. So why do clients come there? Well, they come there for two reasons. So our coaches will invite people, and those people come for two reasons. One, they have no idea what their dream is. They have no idea what they want to do next, but they can feel that there’s something more for them inside or the person’s coming because they know exactly what they want, and they just want to speed up the process of being able to get it.

 

00;40;39;16 – 00;40;56;07

Lauren Brollier Newton

So they come to our coaches vision workshops. So for all you coaches who are teaching the vision workshop, here’s your problem solution, problem solution. It’s very important to know this. The problem that they’re coming in with is what I just said. They either know there’s more for them, they don’t know what, or they know that what they want, they’re just having trouble getting it.

 

00;40;56;09 – 00;41;13;05

Lauren Brollier Newton

They come to the workshop and they learn about having a crystal clear vision. They learn about how fear is going to get in the way. They learn about their longing and discontent. So now they can see if they’re the person who has no idea what they want. Now they know. Now they know at least some things that they want.

 

00;41;13;07 – 00;41;40;17

Lauren Brollier Newton

The person that knows what they want. Now they can see what’s been getting in the way. So the new problem is, now I have a vision and now I want to get it. Now I know what I want, I know what’s in my way, and I want to be able to transform that, to have this thing. And that’s why they do the coaching with you, because now they have a vision and they’re going to need help and structure and support and tools for how to get that thing in an easy, effective, efficient manner.

 

00;41;40;19 – 00;41;55;20

Lauren Brollier Newton

So we’ve in our in our set up for you of your coaching business, we’ve already done the problem solution problem solution for you. But I don’t know that we I think we can do a better job of naming that for you, because sometimes I know you coaches go after the vision workshop. Why would they sign up for coaching?

 

00;41;55;20 – 00;42;14;28

Lauren Brollier Newton

Because they don’t have their vision. They want that vision. And in your process, whether your dream builder coach or life mastery consultant, you’ve got the tools to show them how to get that thing. And if you’re not a great thinking institute coach, this is what you want to think about setting up. You want to think about, well, first of all, you can just come to us and we’ll help you and we’ll give you the vision workshop and we’ll certify you and all that.

 

00;42;15;00 – 00;42;36;29

Lauren Brollier Newton

But if that’s not your cup of tea and that’s not what you’re looking for, you want to be thinking about designing something that they come for a reason that’s completely fulfilled. You deliver what you promise. But as Lisa saying, up springs this next thing and it’s usually they want to get the thing that you’re talking about. Now, whether it’s a perfect sales offer and it’s a sales training or whatever you’re doing, you’re a real estate coach and you’ve given some great tips.

 

00;42;37;01 – 00;42;54;09

Lauren Brollier Newton

But this realtor has been to a million of these other workshops and they’ve never done it before. So that’s a proof that they need support. So whatever it is, you want to really dial in on this, because if you’re doing what Lisa says here, you’re going to see your conversion go way up, mainly because you have an understanding of what the hell you’re doing.

 

00;42;54;12 – 00;42;57;23

Lisa Cherney

And you have an understanding and you believe in it. Right.

 

00;42;57;25 – 00;43;01;00

Lauren Brollier Newton

Exactly, exactly. So sorry I went on along.

 

00;43;01;01 – 00;43;26;14

Lisa Cherney

So this is I love that I, and I, and I think the vision workshop and the fact that we give the vision workshop is brilliant and, and I could see you as you were illuminating that for our coaches. What the problem solution, problem solution is. I could just even feel it as you were saying it. Like, that’s going to help them feel more confident about making the offer feel more comfortable, because no problem.

 

00;43;26;18 – 00;43;48;07

Lisa Cherney

Like there’s list that somebody has and you’re the one to fill it. And so for us to just feel so aligned with that, so, you know, that’s the like so that’s why I chose these three things to illuminate as offer conversion optimizations. Because when you love your offer, you’re excited about the delivery and you believe in the transformation.

 

00;43;48;14 – 00;44;05;29

Lisa Cherney

When you have an opening, juicy story that gives people some key tie back moments and pre paves and pre addresses, those objections and you are really clear about your the new problem that they have and how your thing is a solution. Like to me that’s 90%. You’re 90.

 

00;44;05;29 – 00;44;37;11

Lauren Brollier Newton

Percent. Yes yes love it Lisa. So so now you’ve given us such a beautiful framework. I mean this is like going to be life changing for the coaches who listen to this. So I’d love to hear if you know you’re going in to make an offer, how would you suggest that the coaches practice right, practice deliver. Like are there any tips so that when they get on stage or they get to the event or they’re on the phone or whatever the deal is, how would you recommend best practices for practicing so that you’re ready to deliver this offer?

 

00;44;37;11 – 00;45;08;27

Lisa Cherney

Yeah, I love that you ask this because I think it’s a blind spot for a lot of people, especially people that that have some confidence with giving their offense. They don’t practice. And this thing that I so respect about every single person from Mary all the way, you know, through to you and and Matt like my role as offer strategies is to do dress rehearsals and coach and support and reflect and you know all of that.

 

00;45;08;27 – 00;45;31;29

Lisa Cherney

And and when I got here that culture was already here. And I just have so much respect for it because, it just takes so much discipline. So the first tip that I would give is just do it. Do it, do it. Yes. Schedule it. Like schedule it, plan it. You know, I tend to be a fairly let’s see, how do I put this?

 

00;45;32;02 – 00;45;53;29

Lisa Cherney

I was going to say last minute person, but actually, for me, it just as I get closer to the thing, the energy more alive for me. And so I tend to do things closer to when the thing is. But even if you’re that type of person, to just planning it, like setting an appointment and, if it helps, if, you know, it helps to be witnessed, get your team on a zoom.

 

00;45;53;29 – 00;46;20;21

Lisa Cherney

Hey, I’m going to practice my offer. Get your mastermind partner. Hey, I’m going to practice this offer. You know, whatever support system that you have, create that for yourself. And if it’s somebody like that, would be so, basic. Do it for yourself. Click on your zoom, record it. Do it for yourself. Yeah. You know, the second one would be any audience doesn’t need to be anybody that’s educated nor, you know, just any audience makes it right.

 

00;46;20;25 – 00;46;41;09

Lisa Cherney

And the third would be an audience that does have some expertise, you know, and has had some training, that can, you know, say, hey, these are the nuts and bolts are the things that I know need to be there. I didn’t, you know, quite you know, you know here that we’re, we’re and that will make all the difference because just it increases our comfort level when we go to do it right.

 

00;46;41;09 – 00;46;44;14

Lisa Cherney

And that’s every day. That’s really everything.

 

00;46;44;16 – 00;47;02;23

Lauren Brollier Newton

It’s so helpful because here when we’re working on an offer, Lisa will put all these different rehearsals on our calendar. And I remember there was one time when I get to the rehearsal and I’m like, I have not run this route. But I didn’t say, oh, I don’t want to do it today. I was like, okay, I’m just going to run this through and I’m just going to say what I would say and then we can go from there.

 

00;47;02;23 – 00;47;21;22

Lauren Brollier Newton

So that appointment with yourself before you’re ready, before you feel like, oh, I’ve got all my ducks in a row, like just keeping those appointments. So Lisa, let me ask you this. Would you suggest that people write out their offer word for word and try to memorize it? Or is it kind of subjective to each different person who’s doing it?

 

00;47;21;22 – 00;47;27;28

Lauren Brollier Newton

Like, what have you seen work in that regard? Like how memorized or scripted does the offer need to be?

 

00;47;28;01 – 00;47;47;19

Lisa Cherney

Okay, so a number one all the time is what works for you. So I’ll just say that for any advice that you hear, just like, does it resonate with you? So are you when you comes to speaking the type of person that just like to have bullets? Are you the type of person that does really enjoy memorizing it?

 

00;47;47;19 – 00;48;10;24

Lisa Cherney

I do not, I feel like I’m wearing a straight jacket. It feels. Yeah. I don’t like it. So. Or are you someone that, you know I wouldn’t recommend no notes or anything for doing an offer because there is certain things that you want to hit and you want to make sure. So even if you just have like a list of, you know, things you want to hit, I would recommend that.

 

00;48;10;27 – 00;48;29;21

Lisa Cherney

So so what is it that makes gives you the most comfort? Start start with that. So if it’s memorizing memorizing, if it’s bulletin boards, if it’s writing it out, write it out or do it in a zoom and have it transcribed and read it like, you know, like my daughter is a theater person and, you know, theater kid.

 

00;48;29;22 – 00;48;44;22

Lisa Cherney

She likes to call herself, you know, she’s obsessed now. But, you know, how did she memorize lines? Like, all the, you know, all of her peers had different ways that they would go about memorizing lines, whether they would record it and listen to it, where they would just keep reading it, reading and read it, whether they would write it out.

 

00;48;44;22 – 00;49;07;22

Lisa Cherney

And so whatever you want to, I would say that your end state, when you go to make that offer, is that you want to be in a place where you, of course, love your offer, right? You love it, you believe in it, and that you can, like, feel present enough like that. You don’t feel that you’re not had too much.

 

00;49;07;22 – 00;49;28;18

Lisa Cherney

Right? Because you want people to feel your heart. And so what’s fun working with the Brief Thinking Institute faculty is watching the evolution from the different rehearsals and then what they actually do. And now I know them enough where I go, okay, this level of rehearsal for this person is just fine because I know they’re going to do it like five more times on their own time to get to this stage.

 

00;49;28;20 – 00;49;45;23

Lisa Cherney

Yes. Now it you know, with Lauren, she gets inspiration. Oh, I have this mountain story. This this just came to me. I’m like great. And even though we didn’t do that in the rehearsal. So things will start to marinate and, you know, and pop in and you want to allow for that creativity, right? And that connection to source and your heart.

 

00;49;45;23 – 00;49;55;08

Lisa Cherney

And so I think when we do rehearse and when we do have whatever level of notes that we would love, I think it creates space for that. And that’s what people respond to.

 

00;49;55;10 – 00;50;14;21

Lauren Brollier Newton

I love that, Lisa. That’s so true. In the offer process, you have to leave room for creativity. You have to leave room for the stories to come in. Because sometimes as coaches, we get weird, we change our energy when we’re making an offer. But if you allow for the creativity, if you practice in a way that’s life giving to you, it’ll make it.

 

00;50;14;21 – 00;50;38;27

Lauren Brollier Newton

It’ll make it easy all the way through. So I absolutely love that. So let me ask you the question that I ask everybody on this show. And that question is this if you had to build a coaching business from the ground up, from scratch, like you lost it all, you you can’t use your email list. You can’t use your contacts, you can use your awareness, but you have to build it from scratch, from the ground up.

 

00;50;38;29 – 00;50;41;12

Lauren Brollier Newton

What would be the first move that you make?

 

00;50;41;14 – 00;51;05;19

Lisa Cherney

I would go to some kind of in-person networking type thing that that I loved, like something that I would enjoy being at and just meet people and talk with people. I am privileged enough that I’m in a, geography where there’s abundance of those types of things. I think that’s definitely what I would do because it would have me, I like, enjoy the connection with people.

 

00;51;05;22 – 00;51;23;03

Lisa Cherney

People would get to know me. We can then like make coffee dates or whatever feels good to me. And that’s essentially why I’ve spoken on so many stages, because there was like a good bit of years there where I was just speaking everywhere that I could because I it’s what I loved. And I was getting really good at getting clients.

 

00;51;23;03 – 00;51;28;29

Lisa Cherney

And so it was like I was like, let’s just, you know, go with what works. So that’s what I would that’s what I would do.

 

00;51;29;01 – 00;51;37;23

Lauren Brollier Newton

Lisa Cherny oh my gosh, you are a delight. You are a joy. I love, love, love working with you. Thank you so much for being on the show.

 

00;51;37;25 – 00;51;38;22

Lisa Cherney

You are welcome.

 

00;51;38;26 – 00;51;46;09

Lauren Brollier Newton

Thank you everybody for listening today. We love you all very much and we’ll see you on the next episode.

 

00;51;46;12 – 00;52;11;04

Lauren Brollier Newton

Thanks for joining me this week on The Abundant Coach. Visit our website at Brave Thinking institute.com/coach certification, where you can dive even deeper with additional resources and exciting opportunities. Be sure to subscribe to the show on iTunes, Spotify, or wherever you listen to your podcast so you’ll never miss an episode. And while you’re at it, if you loved the show, please rate and review.

 

00;52;11;06 – 00;52;25;05

Lauren Brollier Newton

To find out how to jump start your abundant coaching career and more about my journey to seven figure coach, check out our free. Meant to Be a Life Coach quiz available at bti.com/coach quiz. I’ll see you in the next episode.