In the process of learning to tell your story in order to gain your clients’ trust, you’ve probably heard that you should only use the parts that specifically apply to your current line of work.
Some of the advice you’ve been given may include:
- Telling your audience what inspired you to become a coach
- What trials you experienced along the way
- What has changed in your life since you took a stand to create the business you desired
- Stay on topic, and don’t include parts of your story that are irrelevant to your core message, or you’ll confuse and alienate your readers or listeners.
All of this is sound advice, but it’s missing one vital piece.
If you want to use your story to not only gain your clients’ trust, but also to make yourself stand out in your industry, those seemingly unrelated parts of your story can actually work for you instead of against you… if you use them correctly.
Free online coaching masterclass: How to have 100% confidence in your ability to guide your clients through true transformation
Your story is what makes you different – and that means everything
What do I mean by “unrelated parts of your story”?
Let’s say you have a background in fine art painting.
It’s a part of your story, and a part of who you are, but it doesn’t seem to directly relate to being a life coach.
So should you include it in your story?
If your time is limited, and you only have room to cover the shortest version of your tale, it would probably be best to leave it out.
But if you’re in a position to tell a longer version of your story, here’s how you can use this seemingly off-topic part of your history to distinguish yourself in your audience’s eyes.
It’s simple: show them how it makes you a better coach
Whatever it is, the thing you do when you’re not coaching, how does it make you a better coach? Directly or indirectly.
Back to our artists example – as an artist, you likely have experience in making a business out of something that many people insist is unlikely to make money.
The perception of the ‘starving artist’ is pervasive in our culture, so if you have overcome that, that gives your clients hope that no matter what they want to do with their lives, it is possible, and you can help them to make it a reality.
It also shows that you have patience, and a willingness to work diligently at something until it is complete.
This can make people feel safe with you, and reassure them that you will stick with them until they’ve reached their goals.
By tying a seemingly unrelated aspect of yourself into your coaching, you’ve now shown how you’re different from other coaches, and how you are a perfect fit for people who need a coach just like you.
Once you know how to tell your story, how do you use it to connect with your clients?
Obviously, knowing what to say when you’re telling your story is only one part of the puzzle.
Knowing how to get people reading or listening to it, and once you’ve used it to get their attention, learning how to enroll them into your programs is essential.
Luckily for you, I’ve already created that system. All you have to do is use it.
I have built a seven-figure business around my coaching, and I’ve done it by knowing how to find clients, how to get their attention, how to inspire them to invest in their future by working with me, and how to coach them in a way that gets them consistent, spectacular results.
I’ve taken the guesswork out of the whole process, and I’d love to make things easy for you by guiding you through every step of the way.
If this sounds like it would make your life easier, and if you’re ready for your coaching practice to take off faster than you ever thought possible, my upcoming online coaching masterclass is for you.
We’ll cover how to have 100% confidence in your ability to guide your clients through true transformation, and what it takes to attract the motivated, positively-minded DREAM CLIENTS you’d love to work with.
Register here and I’ll see you there!
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