Brave Thinking Institute

  • MainMenu
  • Call us at 800-914-6958
  • Life &
    Transformation
    • Home
    • Programs
    • Events
    • Resources
    • Blog
    • Our Faculty
    • Success Stories
  • Love &
    Relationships
    • Home
    • Programs
    • Resources
    • Blog
    • Our Faculty
  • Business &
    Leadership
    • Home
    • Programs
    • Events
    • Blog
    • Our Faculty
  • Health &
    Well-Being
    • Home
    • Programs
    • Events & Retreats
    • Resources
    • Blog
    • Our Faculty
  • Life Coach
    Certification
    • Home
    • Programs
    • Events
    • Resources
    • Blog
    • Our Faculty
    • Success Stories
  • Log In
  • Event
    Calendar
  • Home
  • Programs
  • Events & Retreats
  • Resources
  • Blog
  • Our Faculty
  • Success Stories
  • Log In

How Using the ‘Wrong’ Parts of Your Story Can Make You Stand Out As A Life Coach

By: Mary Morrissey
Updated: March 3, 2015
Comments: 0
Shares:

How Using the ‘Wrong’ Parts of Your Story Can Make You Stand Out As A Life Coach

In the process of learning to tell your story in order to gain your clients’ trust, you’ve probably heard that you should only use the parts that specifically apply to your current line of work.

Tell your audience what inspired you to become a coach, what trials you experienced along the way, and what has changed in your life since you took a stand to create the business you desired.

Stay on topic, and don’t include parts of your story that are irrelevant to your core message, or you’ll confuse and alienate your readers or listeners.

All of this is sound advice, but it’s missing one vital piece.

How Using the Wrong Parts of Your Story Can Make You Stand Out as a Life Coach

If you want to use your story to not only gain your clients’ trust, but also to make yourself stand out in your industry, those seemingly unrelated parts of your story can actually work for you instead of against you… if you use them correctly.

Free online coaching masterclass: How to have 100% confidence in your ability to guide your clients through true transformation

Your story is what makes you different – and that means everything

What do I mean by “unrelated parts of your story”?

Let’s say you have a background in fine art painting.

It’s a part of your story, and a part of who you are, but it doesn’t seem to directly relate to being a life coach.

So should you include it in your story?

If your time is limited, and you only have room to cover the shortest version of your tale, it would probably be best to leave it out.

But if you’re in a position to tell a longer version of your story, here’s how you can use this seemingly off-topic part of your history to distinguish yourself in your audience’s eyes.

unrelated life coaching skills

It’s simple: show them how it makes you a better coach

Whatever it is, the thing you do when you’re not coaching, how does it make you a better coach? Directly or indirectly.

Back to our artists example – as an artist, you likely have experience in making a business out of something that many people insist is unlikely to make money.

The perception of the ‘starving artist’ is pervasive in our culture, so if you have overcome that, that gives your clients hope that no matter what they want to do with their lives, it is possible, and you can help them to make it a reality.

It also shows that you have patience, and a willingness to work diligently at something until it is complete.

This can make people feel safe with you, and reassure them that you will stick with them until they’ve reached their goals.

By tying a seemingly unrelated aspect of yourself into your coaching, you’ve now shown how you’re different from other coaches, and how you are a perfect fit for people who need a coach just like you.

Once you know how to tell your story, how do you use it to connect with your clients?

Obviously, knowing what to say when you’re telling your story is only one part of the puzzle.

Knowing how to get people reading or listening to it, and once you’ve used it to get their attention, learning how to enroll them into your programs is essential.

Luckily for you, I’ve already created that system. All you have to do is use it.

I have built a seven-figure business around my coaching, and I’ve done it by knowing how to find clients, how to get their attention, how to inspire them to invest in their future by working with me, and how to coach them in a way that gets them consistent, spectacular results.

I’ve taken the guesswork out of the whole process, and I’d love to make things easy for you by guiding you through every step of the way.

If this sounds like it would make your life easier, and if you’re ready for your coaching practice to take off faster than you ever thought possible, my upcoming online coaching masterclass is for you.

We’ll cover how to have 100% confidence in your ability to guide your clients through true transformation, and what it takes to attract the motivated, positively-minded DREAM CLIENTS you’d love to work with.

Register here and I’ll see you there!

4 Pillars Masterclass Life Coach Certification Banner
Tweet
Share
Share
Pin
0 Shares

About Mary Morrissey

Mary Morrissey

Mary Morrissey is widely considered the world’s foremost expert on “dream-building,” having invested the last 40 years into studying the art and science of transforming dreams into results. Mary has also written two best-selling books, addressed the United Nations three times, co-convened three week-long meetings with His Holiness The Dalai Lama, and met with President Nelson Mandela in South Africa. Through her books, live events and programs, Mary has helped empower millions of people worldwide to achieve new heights of meaning, purpose, aliveness and authentic success.

Learn More About Mary Morrissey

Related Articles

Are You Required to Know All the Answers as a Life Coach?

May 26, 2022

Steps to a Content Strategy for your Coaching Business

May 17, 2022

ideal life coaching client checklist

How to Attract Your Perfect Life Coaching Clients

March 11, 2019

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

4 Pillars Masterclass Life Coach Certification Sidebar

RECENT BLOG POSTS

  • Are You Required to Know All the Answers as a Life Coach?

    Are You Required to Know All the Answers as a Life Coach?

  • Steps to a Content Strategy for your Coaching Business

    Steps to a Content Strategy for your Coaching Business

  • How to Market Your Life Coaching Business on Social Media

    How to Market Your Life Coaching Business on Social Media

  • Easy Systems to Grow Your Coaching Business and Leverage Your Time

    Easy Systems to Grow Your Coaching Business and Leverage Your Time

CATEGORIES

  • Life & Transformation
  • Love & Relationships
  • Business & Leadership
  • Health & Well-Being
  • Life Coach Certification
  • Find us on Facebook
  • Find us on Twitter
  • Find us on Instagram
  • Find us on LinkedIn
  • Find us on YouTube

Topics of Interest

  • Life & Transformation
  • Love & Relationships
  • Business & Leadership
  • Health & Well-Being
  • Life Coach Certification

Learn More

  • Programs
  • Events
  • Resources
  • Blog
  • Meet The Faculty

More Support

  • Contact Us
  • Speaking Requests
  • Log In
  • Become an Affiliate

Our vision is to help you bring your biggest dream into reality. As stipulated by law, we cannot and do not make any guarantees about your ability to get results or earn any money with our ideas, information, tools or strategies. Your results are completely up to you, your level of awareness, expertise, the action you take and the service you provide to others. Any testimonials, financial numbers mentioned in emails or referenced on any of our web pages should not be considered exact, actual or as a promise of potential earnings – all numbers are illustrative only, as I’m sure you understand. That being said, we believe in you and we are here to support you in making the changes you want for your life and giving you methods, strategies, and ideas that will help move you in the direction of your dream.

Contact Us | Privacy Policy | Terms Of Use

Life Coaching Programs and Coaching Certification by LifeSOULutions That Work®, LLC ©. All Rights Reserved.
31441 Santa Margarita Pkwy, #A-364, Rancho Santa Margarita, CA 92688