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3 Terrible Pieces of Business Advice I’m Glad I Ignored

If you’ve ever felt like the advice you’re “supposed” to follow to grow your coaching business doesn’t actually feel right to you… this episode is your permission slip to do it differently. In today’s episode of The Abundant Coach, host Lauren Brollier Newton gets candid about the 3 worst pieces of business advice she’s glad she never followed—and how ignoring them helped her build a multi-million dollar coaching business with freedom, joy, and integrity.

From the glorified 5 a.m. hustle to hyper-specific niche pressure to the funnel-first myth, Lauren breaks down why these popular pieces of advice often backfire—especially for heart-centered coaches who want to make a real impact. Instead, she offers a refreshing, real-world perspective on how to create success by honoring your values, leading with connection, and growing your business from a place of alignment.

Whether you’re just starting out or trying to scale, this episode will help you sidestep costly mistakes and give you a grounded, empowering path forward.

Build a Business That Doesn’t Insult Your Soul

Lauren kicks off this episode with a powerful Walt Whitman quote: “Dismiss whatever insults your soul.” It sets the tone for a deeply personal and refreshingly rebellious conversation about building a business that actually feels good to run. If you’ve ever felt resistance to advice like “wake up at 5 a.m.” or “ditch Netflix,” this episode will validate your instincts and help you build success your way.

Business Advice to Ignore #1: The 5 a.m. Hustle Culture

Lauren challenges the pervasive idea that waking up before sunrise and grinding nonstop is the secret to success. She shares why she values sleep, downtime, and Netflix nights—and how rejecting hustle culture allowed her to create a business she actually loves.

💡 Key insight: You don’t have to suffer to succeed. Your business should be built around your values, not against them.

Business Advice to Ignore #2: Niche Down to the Point of Paralysis

The pressure to find a super-specific niche keeps many coaches stuck. Lauren breaks down why demographic-focused niching often backfires and how solving real problems is a much more effective—and sustainable—way to grow your coaching business.

💡 Try this instead: Focus on solving a meaningful problem you care about. Your people will find you.

Business Advice to Ignore #3: Build the Funnel Before You Know What Works

Lauren shares raw and expensive lessons from building two funnels that flopped—one that cost $15K and another that cost $60K. Her takeaway? Don’t start with a fancy funnel. Start by building real connection, testing your message, and doing what works first.

💡 Bottom line: Funnels amplify what’s already working. They don’t create success from scratch.

🎯 Key Takeaways

  • You don’t need to hustle, wake up early, or ditch Netflix to build a thriving coaching business.
  • Specific demographics are not the only (or best) way to define your niche—focus on the problems you solve.
  • Building a funnel too early can cost you big—start with connection and proven methods instead.
  • Success is sustainable when it’s aligned with your values.
  • You can be deeply relaxed, highly successful, and spiritually fulfilled—all at the same time.

🚀 Ready to Build a Coaching Business That Actually Works?

If you’re ready to launch or grow a coaching business that feels like YOU—without burning out or wasting time on outdated strategies—the Life Coach Accelerator is for you.

This free, 5-day challenge will help you:

  • Clarify your calling and discover your “why”
  • Identify your ideal clients and how to find them
  • Avoid the most common blocks that keep coaches stuck
  • Learn how to charge what you’re worth (without guilt!)
  • Overcome your top money mindset hurdles
  • Map out your unique, aligned path to success

👉 Join the free challenge now and catapult your coaching career into motion!

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